Now that we’ve answered the question of what is SOW, it’s time to discuss the objective. The objective, or scope statement, clearly identifies the project’s objective and purpose. Think about how the project was initiated, who it benefits, what purpose it serves, why it’s needed, and when it needs to be ready for utilization? Asking all the pertinent who, what, when, and how questions can help determine each objective goal and end result in order to formulate a comprehensive scope statement. This will define what work is to be done and by whom. It will also define what constitutes success and failure of the project.